Meet Ashly Ulrich, owner and founder of Blue Mountain Jewelry

Ashly Ulrich became an entrepreneur in 2023 after a career in Human Services, taking a bold leap into the world of creativity and business ownership. During a time of major life changes, she embraced the opportunity to turn her passion for jewelry into something more.

Since the beginning, Ashly has collaborated with fellow creatives and entrepreneurs, constantly learning what it means to build and sustain a business. At the end of 2024, she moved to Asheville, NC, where she found a new creative community and even more inspiration.

Now, Ashly runs two small businesses, with a third exciting venture in the works—one that will combine her passion, knowledge, and enthusiasm for psychedelic medicine. More details coming soon!

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Things to know about Blue Mountain Jewelry

Founded in 2023 – Originally an online fine jewelry brand, Blue Mountain Jewelry has evolved into a creative passion project by founder Ashly Ulrich.

Locally Sold – Our handcrafted jewelry and other unique creations are available at various locations throughout Western North Carolina.

Handmade with Heart – Every piece is crafted with care, creativity, and a love for artistry.

Fine Jewelry Still Available – While Blue Mountain Jewelry focuses on handcrafted designs, our fine jewelry collection is still available through our sister site, Bloom and Glow.

Sourced with Intention – Materials come from across the Southwest, including New Mexico, Colorado, Nevada, and Arizona. Some gemstone beads were gifted by new friends, while others came from retiring artists, each with its own story.

Unique & Mysterious – Some gemstone beads are unidentified but no less stunning, making every piece truly one-of-a-kind.

Quality Metals – All metals used are nickel-free for comfortable, worry-free wear.






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